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Tag: customer driven product design

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We’re Thankful

Categories: From the Editor

It’s been a challenging year, but Case IH has been there with you every step of the way, helping you Be Ready. As the holiday season begins, we pause to count our blessings. Of course, our families are at the top of the list, but here are the next five things we’re thankful for. How about you? What’s on your list? (more…)

The 2011 Case IH Efficient Power product lineup

Recap of a Great Year

Categories: From the Editor

As 2011 wraps up, we appreciate your patronage and interest in the Be Ready blog. We’re thankful that agriculture continues to thrive, largely due to dedicated, passionate farmers like you. Here’s a recap of some of our blogs this year – are there others that stick out in your mind? We welcome your comments on our previous blog posts and invite you to offer ideas for topics you’d like to see covered in 2012.

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Today’s guest blogger is Mitch Kaiser, the Marketing Manager for Steiger® tractors.  He’s been with the company for 37 years, with a third of these in Product Development, so he knows a thing or two about cab evolution. You can see Mitch in this short video of a Steiger Cab walkaround, shot during the 2011 Farm Progress show.  Take a look at how we’re maximizing creature comforts in the Steiger cab, and let us know what you think. What’s the best cab design innovation so far?  What technology have you adopted that you can’t live without?  What do you think will be the next big thing? 

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It took a lot of combined expertise to bring the new Axial-Flow 30 Series combines from the drawing board to your fields for the 2012 harvest. Whether a new feature began as a bright idea in an engineer’s head or a suggestion from the field, every single aspect of the new 30 Series design was proven and proven again. Along the way, it’s subjected to endless hours of rigorous testing, and put through trials that duplicate the stresses it might meet in the toughest real-world conditions.

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Case IH Ecolo-Tiger 870

From CDPD Rules to Tillage Tools

For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.

Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.

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Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.

This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.

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Case IH Early Riser 1260 Series Planter

When You Ask, Case IH Delivers

As planting gets under way in some regions and rapidly approaches in others, you’re probably thinking about how to optimize your plant stands and maximize your profit potential this year. When the Case IH planter team first set out to improve its lineup, they knew farmers wanted to plant more rows in one pass, but they also knew they needed to hear from planter owners about what they would like to have on a 90-foot planter.

Last week, our Case IH expert, Bill Preller, explained the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it helps Case IH gain insights on new trends or up and coming equipment needs from producers. This week, Alan Forbes, Case IH planter marketing manager, is going to explain how the CDPD process influenced the development of new Case IH Early Riser® planter toolbars.

The first step of the CDPD process is one-on-one customer interviews. It played a critical role in uncovering the unmet and even unspoken wants and needs farmers had when it came to their current planters.

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Bringing New Meaning to “Customer Driven”

Categories: From the Editor

CIH bpfp stamp final small Bringing New Meaning to “Customer Driven”Every manufacturer talks about “customer focus,” but at Case IH we believe we can really back up that claim. Why?

One example is our Customer Driven Product Development process, or CDPD. This week I’ve invited another Case IH expert, Bill Preller, to introduce you to CDPD. Bill has spent more than 10 years in various leadership roles in Case IH North America, and has been involved with the development and implementation of the CDPD process.

Case IH first employed the Customer Driven Product Development (CDPD) process in 2001. We had some ideas on how to improve our current crop production products, but we knew we needed to get to the root of producers’ needs, and who better to speak on the challenges producers face than the producers themselves?

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