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Check Out the New Case IH Online Experience!

Categories: From the Editor

Case IH is excited to announce the launch of our new Case IH North American website! But, before you check it out, we want to tell you about some of the changes that will help you during your visit:

  • More interactivity with Case IH products – Upgrades to the online Case IH product displays  bring tractors and equipment to life with 360-degree views, in-page video, and image galleries.
  • Mobile phone optimization – Your access to the Case IH website should never be limited just because you’re not by your computer. The Dealer Locator and Contact Us sections are mobile-optimized so you have fingertip-access to Case IH wherever you may be.
  • Easy-to-find dealer information – The Dealer Locator not only matches you to the closest dealer, but provides store hours, contact information, and links to their websites.

If you haven’t taken the time to explore the new Case IH website and features, we encourage you to take a look and see the options available to you. We’re always looking at ways of improving our online experiences, so please drop us a line if you have comments or suggestions!

When producers talk, Case IH listens. When producers have questions, Case IH has an extensive team based in the field that works hard to find the answers. Case IH recently introduced “From the Field,” a bi-weekly video Q&A on The Weather Channel to help shed light on key issues impacting farming practices.

Although it’s technically not even summer yet, producers have already seen quite a variety of weather that is impacting their ability to get into the fields.

Case IH’s latest “From the Field” video post, “How can we control the elements?”, discusses how the latest Case IH Patriot sprayer technology is helping farmers be ready to handle changing weather conditions while producing enough food and fiber for a growing world population. You can follow the video series at weather.com/fromthefield.

Case IH wishes to congratulate the 50 young men and women selected to participate in the National FFA’s 2011 New Century Farmer Program, an exclusive and highly competitive program to prepare young people for careers in production agriculture. The National FFA Organization announced the 2011 winners last week.

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1200 Series Early Riser 24-row planter

Planting Through The Mud

The late 2011 planting season, caused by the wet weather, has many North American crop producers working through less than ideal conditions in order to get crops planted within acceptable windows. Maintaining your planter for a normal planting season is one thing, but preparing your planter for muddy field conditions is another.

Chris Lursen, Case IH Crop Production Specialist for Early Riser planters offers several tips to help you increase your productivity and avoid getting stuck during this unusually muddy planting season.

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As if a late start to planting your crops wasn’t enough of a challenge for you, the delay also gives weeds ample opportunity to take root and choke out planted seedlings, making weed management an even more crucial task this summer.

Brian Hefty, a farmer and co-host of RFD-TV’s AgPhD, provided insights on weed resistance, weed tolerance, and weed management practices during his presentation, “Weed Resistance – Will You Be Ready?” as part of Case IH’s Be Ready Discussion at the 2011 Ag Connect Expo.  (more…)

The Case IH Crop Production team have been using the iPads with customers since September 2010

Is There an iPad in Your Field?

Categories: From the Editor
We know how extremely valuable your time is, especially when you can finally get in the fields! Therefore, thanks to modern technology and Case IH innovation, we’ve loaded the latest crop production product information onto iPads so that we can bring it to you in the fields, the shop, the office – anywhere where the real work is happening.

Dr. Rob Zemenchik, Case IH Sales and Marketing Manager for Tillage Products, and the Case IH Crop Production team have been using the iPads with customers since September 2010. Zemenchik says that farmers are responding positively to the iPads. “Farmers reach for it,” he says. “They want to take it and look at it themselves. Because we can access the information right on the spot, our conversations can be tailored to customers’ specific interests and are much more efficient and productive, leaving producers more time in the field.”

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Case IH Ecolo-Tiger 870

From CDPD Rules to Tillage Tools

For our final article in the Case IH Customer Driven Product Development (CDPD) series, I’ve invited Rob Zemenchik, Case IH marketing manager for tillage products, to be our guest blogger. We’ve already discussed how the CDPD process has guided many new Case IH planting and seeding equipment product developments, and Rob tells us how the CDPD process influenced the evolution of Case IH tillage equipment, as well.

Farmers often say that they do their best thinking about farming when they’re actually farming, which is why Case IH developed the Customer Driven Product Development (CDPD) process around the one-on-one, on-farm interview. During the interview, we let the farmers guide the conversation so they can express their thoughts and opinions, and we can identify unmet needs.

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Check out Case IH’s behind-the-scenes interview with Dawn Geske of Diesel Progress International

As a panelist for the Case IH Be Ready VIP Discussion: Engine Emissions Technology – Fact vs. Fiction, Dawn Geske, Editor-In-Chief of Diesel Progress International, explained that Diesel Progress has been following the emissions mandates and the development of new emission technologies since the beginning. “Engine manufacturers really put a significant amount of investment and research and development into meeting these requirements,” said Geske. “They’ve been working on this for many years to make sure they’re giving producers the best technology that meets Tier 4A mandates.”

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Is The World Ready for Seven Billion People?

As you’re gearing up to get in the fields this spring, I want to share a TIME magazine blog post in which author, Bryan Walsh, poses the question: “Is the world ready for seven billion people?

In his blog, Walsh comments that sometime this year the world’s seventh billionth person will be born. To put that in perspective, it took the world 50 years to grow from three billion people to seven billion people. If you think that’s fast, think about this: the sixth billionth person born is just 11 years old!

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Over the last few weeks, I’ve invited Case IH experts, Bill Preller and Alan Forbes, to explain the five steps of Case IH’s Customer Driven Product Development (CDPD) process and how it influenced the development of the new Case IH Early Riser® planter toolbars.

This week, we continue to explore the Case IH Customer Driven Product Development process—this time with the help of Dale Simpson, Case IH marketing manager for seeding, who will walk us through how the CDPD process influenced the development of crucial seeding components to help farmers work within those tight seeding windows.

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